Late last year I posted about the first phase of a rebranding project I worked on for Big Heart Pet Brands (formerly the pet-product branch of Del Monte) to produce images for their corporate photo library and office space around the country.
Since then, Big Heart has been acquired by the J.M. Smucker Company and the overall project completedÂ withÂ dramatic, wall-sized installations at Big Heart’s offices in California, Arkansas and Pennsylvania – plusÂ the company suite at San Francisco’s ATT Park.
Most of the pets I photographed for this project belonged to company employees and the ones who didn’t were sourced from local rescue groups here in San Francisco. Can you imagine how cool it must be to go to a conference room at work and look at a nine-foot high image of your dog during a meeting?
I have to hand it to the talented folks at CBX branding agencyÂ in NYC for a job well done and special callouts to their creative director, Betty Chow, and project lead Lindsey Stephens for making it all go so smoothly.
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