Last week I got a bug in my brain to go back and see how many My Mutt posters I’ve done for Pet Food Express. I had to go through my records a few times to make sure the number was right but it was: 700 since I started back in early 2008. Wow, that’s a lot of animals.
For those that don’t know about it, the My Mutt program was started by Pet Food Express, a California-based pet supply company, to help raise awareness and money for pet rescues, advocacy groups and shelters. Folks donate $250 or more to an animal non-profit or animal-focused cause, apply to PFE for a My Mutt and a photographer like me is assigned (or you can request one of us specifically) to shoot the poster. 100% of the donation goes to the rescue.
I had no idea the number would be that high. However I do know how much it’s meant to me as a pet photographer, animal lover and animal-welfare advocate to be involved with such a remarkable program for the last seven years. I’ve met so many amazing dogs, cats, bunnies, birds and lizards along with their guardians and worked with so many rescue groups and shelters associated with them that to to say it’s been important to me and my photography is a major understatement. Giving back and helping rescue animals has become core to what I do in my business and being involved with the My Mutt program has engendered that probably more than any other single factor.
A big, heartfelt thanks to the folks at PFE that made this happen: Michael and Mark, the owners, and Mike Murray, the guy who reached out to me almost 8 years ago to see if I’d be interested in photographing some pets in the name of a good cause. Mike and his team run My Mutt which has now raised well over a million dollars for rescue groups in California. Kudos to you guys!
Below I’ve attempted to show my favorite posters from each year I’ve done this. It was pretty hard to narrow down. It includes my very first poster from 2008 as well as the latest from just last week with a lot of fun ones in between. Enjoy!
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