I recently got to work on a cool project with Berkeley Humane and their branding agency, Radiant Brands: a new Mobile Adoption Center (MAC). The shelter, a 90-year old fixture in Berkeley, is rebuilding its nearly century-old facility which was ravaged in 2010 by a terrible fire. Since then they’ve been working in whatever space within the building wasn’t destroyed and it’s very, very close quarters. The new building can’t come soon enough and the MAC will essentially be the place where most adoptions happen over the year or so that it’s being built.
Berkeley Humane brought in Radiant to rework their brand identity and liven up the exterior of the van. Then they worked with me to provide eye-catching photos of dogs and cats that would get folks to look at the van. I donated a number of shots that fit the bill and Katelyn–a seriously talented designer at Radiant–did the rest.
Last weekend, the MAC made is public debut at Berkeley Humane’s Bark Around the Block event. You can see shots of it in action below including some from inside during the vehicle’s first official adoption: a pair of adorable kittens named Freddy and Scrappy!
Nothing makes a pet photographer happier than seeing their work used for a good cause like this!
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